What is SEO and meta tags?
Meta tags are snippets of text that describe a website page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Are meta tags used in search engines?
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.
What is an example of a meta tag?
Its best practice to include a call to action within your Meta description to give your reader a clear instruction of what action to take and why. Example of Meta description tag code: <meta name="description" content="This is a meta description. This text will show up in Google's search engine results page.">
Does Google care about meta tags?
Because Google sometimes uses meta descriptions in search results, it's important to include the main keyword in a well-written meta description.
Why do meta tags matter?
As previously mentioned, meta tags offer more details about your site to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results.
Search engines increasingly value a good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion.
Some types of meta tag relate to page structure and will ensure that your site is easy to navigate, while others tell search engines which parts of your page are important and which to overlook.
There are numerous different types of meta tags which fulfill different roles, and not all of them are relevant to SEO. You can find a full list in our complete guide to meta tags.
However, for the purposes of this quick guide, we’ve picked out the six most important meta tags that you need to know about for search optimization.
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