What is Google Analytics used for?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

What does Google Analytics tell us?

Google Analytics is used to track website activity such as session duration, pages per session and

the bounce rate of individuals using the site, along with the information on the source of the traffic.

What kind of data does Google Analytics collect?

Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as

device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you've set up individual user tracking.

What will Google Analytics not tell you?

Google Analytics only starts tracking behavior from a user after they arrive on your site. After a

user leaves your site, Google Analytics won't continue accumulating information for you. You can

track things like cart abandonment in Google Analytics, but not what a user does after leaving

your site.

Do I really need Google Analytics?

You do really need to have some form of analytics on your website. Without analytics,

you can't draw conclusions about how people are using your site. Without data, you can't

make the improvements that are going to grow your business or brand.

Is Google Analytics a good idea?

Google Analytics helps businesses get a better grasp of their website. It also helps evaluate

and measure how marketing, content and products are performing relative to user engagement.

Can Google Analytics track everything?

Google Analytics enables users to track up to 200 different metrics to measure how their

websites are performing. While some metrics may be more valuable to certain businesses

than others, these are some of the most popular metrics: Users. A user is a unique or new

visitor to the website.

Can I trust Google Analytics?

Can you trust your analytics data? The short answer is Yes! Google Analytics is a

reliable tool that gives accurate results in most cases. However, it's not 100% accurate

because of some glitches and problems.

How Does Google Analytics Work?

Google Analytics works via a piece of JavaScript code placed on every web page the business

wants to measure. If you have an admin account in your website’s Content Management System

(CMS), it’s easy to install the Analytics tag following Google’s instructions, or you can ask your

developer to help.

When a user visits the website, the code collects various data, including the HTTP

request of the user, the browser they use and the first-party cookies they agree for

you to collect. This may sound complicated, but essentially, this data is used to provide

insight into user demographics and behaviors, such as their language, location, age and

gender. The code sends this data to Google Analytics, which aggregates it into four levels:

• User Level (the actions of each user)

• Session Level (the individual visits)

• Page view Level (the individual pages visited)

• Event Level (video views, button clicks and similar actions)

The aggregated data then appears in the various dashboard reports.

Once the Analytics tag has been added to your web pages, this process will take place automatically,

leaving you to focus on reviewing and analyzing the data collected.

Benefits of Using Google Analytics

You’re probably beginning to see what a powerhouse of web analytics this tool can be. Even

using Google Analytics at the most basic level will deliver a whole range of business benefits,

including allowing you to:

• Track and measure your website’s performance and adapt your digital marketing strategy

  accordingly

• Identify successful marketing activities and plough more resources into these, and weed out

  campaigns that are not working and redirect resources elsewhere

• Plan an effective content marketing strategy by monitoring the success of individual blogs and

  articles

• Segment your audience for more targeted marketing campaigns that focus on groups at different

  stages of the buyer’s journey

• Get additional data, build a complete picture of user behavior and boost re marketing efforts

  when you link Google Analytics to your Google Ads account

• Identify poor-performing pages and either remove or optimize these to reduce bounce rate

  and increase conversions.

  
  

Google Analytics is a fantastic free tool for tracking the performance of a website, allowing you to make informed decisions about your digital marketing strategy. Once you’ve got to grips with the basics, use your data to increase leads and turbo-charge conversions. When used in conjunction with Google Ads, Analytics also gives you the tools you need to deliver awesome PPC campaigns. Analytics is a must-have digital marketing tool for any business.

Exposure Ninjas are experts at identifying how a business can grow and improve its digital marketing efforts. Request your free marketing review today and let us help set you on the path to success.