The sole intent of a graphic artist is to create visuals that facilitate an idea or story. Sometimes there is no logic to the creation of the designs, and in other instances, the visuals are the platform for an entire story.
Above all, there is no limit to the kind or amount of mediums a graphic artist can use.
To better understand what a graphic artist might do, it may help to identify the kinds of work they produce. A graphic artist’s portfolio might include:
A graphic artist creates the artwork that will be used in a graphic project such as an advertisement or book jacket cover. The artist may be an illustrator or an animator, and may even create artwork on the computer. Most graphic artists have a certain style, and are hired when someone wants a piece of art in that style. One could be an illustrator who creates pieces that look almost as if they are fine art. Another might create cartoon-like art that's perfect for the cover of a humorous book. Graphic artists are often commissioned to create art for a specific project.
Graphic artist work is subjective and can trigger emotions from people by just looking at their work. The main focus is the art, which also reflects their art style.
Graphic artist design projects based on the needs of their client. They first determine the project's overall goal, its purpose, and the desired look before going through the design phase.