What is a coming soon landing page?

A coming soon landing page is a temporary landing page that’s announcing a new product or service. It’s meant to pique interest, but also to get your customer to act on something.

That’s right, it’s not enough if your coming soon landing page just announces your new service. You want it to also get a sign up (or some sort of action) from your customer. This means an email submission. Or downloading an ebook. Or registering for an event.

Why?

Because launching your product or service is a party, and the coming soon page is the party invite.

What Makes a Perfect Coming Soon Page?

A coming soon page needs to be optimized if you want it to convert.

Here are a few things that a website coming soon page should have:

1. Clear value proposition

2. Summary of the project to define its benefits for customers

3. Engaging graphics

4. A call to action (CTA) that converts

5. Social links to encourage sharing

6. Countdown clocks to create a sense of urgency

But what do you write on a coming soon page?

Most website owners add a message such as “our website is launching soon” to their coming soon page design. You can use many different variations of that message, but it’s best to tailor it to your audience and website type. For instance, “New fashion outlet coming soon.”

Keep users aware

With coming soon templates, you can keep your online presence intact or start the hype for something new early. Use these if you are redesigning your current website, or you are about to launch a new online project.

Keep users aware of your existence and tell them when you go live. With an awesome countdown timer, you can create outstanding coming soon and under construction pages and get the excitement going.

If you are already driving a decent amount of traffic to your website, you surely do not want to miss all the new unique visitors due to site maintenance. With this in mind, it is wise for every site owner to introduce a subscription box to the coming soon page.