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A landing page is a vital tool for your online marketing. Also referred to as a lead capture page or lander, this single webpage appears in response to clicking on an ad, following an email link, or scanning a QR Code. The general goal of your landing page is to convert visitors into sales leads.
With 3.8 billion people in the world owning a smartphone device, it is no longer surprising that most of the online searches are coming from smartphone devices more than desktop computers.But with most landing pages and websites not well-optimized for smartphone devices, it can take a little longer for a page to load.
This problem ends up frustrating most of the searchers, letting them bounce back from their search query. Unless you have perfected the web designing course and you already are an expert, the web page QR is something you should consider first. With billions of people having access to the internet, a fast and easy to load landing page makes a huge and positive impact on your online business to attract more customers.
QR Codes (short for Quick Response Codes) are those funny looking square printed boxes that look like an over-sized barcode. They store and transmit data, and you can use them by scanning them with your phone.
They have been around for a surprisingly long time. QR Codes were first invented back in 1994 by a Toyota subsidiary named Denso Wave to help in the manufacturing process, tracking vehicles and parts.
Today QR Codes have many uses, including transport ticketing, commercial tracking, entertainment, product labeling, and marketing. In short, you can use a QR code in virtually any situation where you want to send people to a specific website.
It is now becoming more common for people to use QR Codes when looking at a product in-store. They often go in-store to look at the physical product and then use their smartphones to compare prices. Depending on how technological the retailer is, they can scan QR codes to find additional information about the products that interest them.
1. Directing Customers to a Landing Page or Website
By far the most common use for QR codes is to direct potential customers to a particular landing page or website. An interested person simply scans in the relevant QR code on their phone or another device, and it leads them to a webpage of choice.
Of course, you need to ensure you set this up correctly. You want a unique QR code to take you to a dedicated webpage.
A common beginner’s marketing mistake is to direct potential customers to the Home Page of your website. However, this is not particularly smart if you want high conversion. Your Home Page is too generic. It’s okay for people stumbling across your site or choosing to go there directly. But it will not help you meet any dedicated goals. Your Home Page speaks to your overall brand and corporate values. It contains multiple links to take visitors away – with no specific purpose.
2. A Quick Way to Download an App
Some software developers have begun to use QR Codes in their advertising for their apps. They opt to use a QR code rather than a traditional link to the App store as part of the advertising.
3. An Easy Way to Pass on Your Business Details
Some firms use QR codes like an electronic business card. This can be particularly useful for somewhere like an expo or trade show. You can embed your business address and contact details into a QR code on your stand. People only need to scan it to collect your details.
Alternatively, you might include a QR code on your business card which people can scan to enter your details into their CRM or other electronic contacts. You can even set your QR code to automatically dial your number from somebody’s phone when they scan the code.
4. Use a QR Code as an Easy Way to Find an Address
Most of us use Google Maps or some other form of online mappings service nowadays to help us find our way around. It can be challenging, particularly on a small phone screen, to type in a business address, however.
It is much easier to simply scan in a QR code to direct your online map to the correct location.
5. A Modern Greeting Card / Playlist
This is a highly inventive use of the QR Code by Stupid, a collective of young creatives in the UK. They combined QR Codes with greeting cards to make the equivalent of the old “mixer tape” you used to send to your significant other.
The greeting cards use a giant QR code in their design. When the recipient scans the QR code, they are led to a customized playlist on Spotify. You can modify the playlist to suit the tastes of the person to whom you’re giving the card.
6. To Access Relevant Augmented Reality Information in an App
You can use QR codes with other examples of modern technology to make the most of your devices. Some museums and other tourist locations are beginning to discover this.
Museums are moving with the times. Some have found it challenging to attract young people through their doors and have had to experiment with new ways to make their displays more appealing.
Sukiennice Museum in Poland gained much success by successfully augmenting their paintings with additional information. Each picture has a QR code that links to a customized app. Visitors can use their phones when they visit the museum to discover additional information/entertainment about the paintings.
7. Send a Message or Email
You can use QR codes to send messages – either via text or email. The user will only see the actual message once they have scanned the QR code. This is particularly handy for SMS messages that would typically be difficult to create because of a lack of available characters.
It also takes the message out of the recipient’s inbox – meaning that they will still have access to it, no matter what device they are on (assuming they have internet access).
8. Use a QR Code to Deliver Deals and Offers Instantly
You can use a QR code to deliver coupons to your customers (or potential customers). This makes it much easier for people who might forget to bring a more traditional coupon to the store with them.
You can add a QR code to a poster, flyer, brochure, or perhaps your newsletter. This will be encoded to include either the coupon code or the URL to the online store with the code already applied at checkout. You can even use it for retargeting customers online on Facebook and Google.
9. Convert One-time Customers into Repeat Buyers
Adding QR codes to post-purchase packaging that allow your customers to scan and re-fill or reorder product from your online store can help your customer retention rates. This works particularly well when you utilize geolocation in tandem with QR codes. The same code can display different information based on your customer’s location.
This means that if somebody scans the QR Code in the store, it may give product information, encouraging them to buy the product. The same QR code may provide different information once the person gets the product home, perhaps offering a discount on their next purchase.
10. Encourage Your Customers to Leave a Review Using a QR Code
Some firms are using QR Codes to encourage customers to leave reviews. They may attach a tag with a QR code to the item purchased (or add it to a product’s paperwork or packaging). It would include both a QR code and a message saying something like, “Scan code to rate us on Yelp.” When the customer scans the QR code on their phone, they’re taken to the relevant review page for that product.
Instead of purchasing for a domain or hosting, custom QR code landing page is an alternative to making your own landing page using the QR code technology.
A web page QR code or the H5 editor QR code allows you to create a QR code landing page, and this is generated using a QR code generator software online.
This solution is mostly used in real-estate, business showcases, online menus, catalogs, and many more.
Using a QR code web page, you can accelerate the loading period of the landing page as it is optimized to be scanned by mobile users.
With the help of a landing page QR Code, users can scan it to access your landing page on their mobile devices. A single scan is all it takes for your audience to receive valuable information about your brand at their fingertips.
Virtually every phone out there now has automatic QR code scanning capabilities. Please click here for a full guide to scanning QR codes. Mobile page QR codes offer complete flexibility when it comes to content. If you can’t find any pre-formatted QR code types that fit into what you want to do with your code, a mobile page code will give you the customizability to create a professional, eye-catching mobile web page to feature your content and get people to engage with it.
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